We’ll be the first to admit it, starting a blog is hard work. Coming up with quality content on a regular basis is a challenge for anyone. What’s more, you have to figure out how often you should post.
It turns out that post frequency depends on both the size of your company and your company’s goals. Small businesses usually have the most success when they post 1-4 times a week, while big businesses are most competitive when posting blogs every day, sometimes multiple ones.
If you’re a small business owner with limited resources, don’t try to put out too much content too fast. Not only do you run the risk of wearing yourself out, but your business could suffer from sub-par content. When it comes to content, quality is more important than quantity. That’s why you should make a schedule and devote the time you need to achieve your best results.
Having a consistent schedule for your blog is essential if you want it to be successful. Firstly, because it increases traffic (visits to your blog/website) and secondly because it helps to boost brand awareness. Keep reading to find out how.
Benefits of Posting Frequently
Blogging is a great way to get more visits to your website. Integrating SEO into your blog will also help to increase traffic. Remember, it’s never too late to make improvements. If you have a few old blog posts that you like but feel didn’t get the attention they deserve, just return and update them to get more views.
One great thing about blog posts is that they attract attention over time. If the post you made yesterday hasn’t received any likes, comments, or shares yet, don’t worry. As long as you update relevant information on the post, it will attract more readers over time.
If your top priority is increasing traffic and getting more likes and shares, you should post as often as possible. Of course, this depends on you and the size of your business.
If you have a small blog team, or maybe you do it all by yourself, it’s often too much of a hassle to create new content on a daily basis. That’s why planning is so important to achieving increased post output. Planning and coordinating your blog posts at least a week in advance will help you free up time for creating the content.
Boosts Brand Awareness
Not only is a new blog post a great chance to optimize your content for SEO, but it also brings your brand more attention. For example, if you’re a coffee shop owner and make posts about how to make the perfect cappuccino, your post has a chance of being among the top search results.
You’re customers and followers will be loyal to you if you provide them with good content. Taking the time to edit photos, videos, and text is worth it when it increases your brand loyalty and awareness. Pleased customers will want to comment, like, and share your posts with others, expanding your brand awareness even further.
Make It Easier on Yourself
Benefits of an Auto-Poster
- Saves time
- Improves website SEO
- Increases traffic
- Keeps social media relevant
Of course, not all of us have the time to plan, share, and update our blogs manually. While some people enjoy a more hands-on approach, there are actually numerous tools that allow you to do such tasks automatically.
One such tool is FS Poster, an auto-posting and scheduling plugin for Wordpress. FS Poster lets you automatically publish to your chosen social media sites, all at the same time. It’s also a scheduling tool, that allows you to schedule posts and re-post older ones that need more attention.
The main advantage of auto-posting tools like FS Poster is the time they save you. Instead of doing all that boring work manually, the auto poster does it for you, freeing up more time for you to create quality content. What’s more, it will also improve your site SEO, increase visitors, as well as post new stories to your social media.
In addition to automatic blog posting, FS Poster has a variety of features that give you the feedback you need to adjust your posts appropriately. For example, Insights, which allows you to see how times your posts were shared on social media, and what platforms they were shared on.
Achieving your ideal blog post frequency will both increase traffic to your site and boost brand awareness. As we’ve explained, a lot of the hands-on work can be done by auto-posting tools, which not only save you time, but optimize your content and increase site traffic. To find out more about our auto-poster, watch the demo on our website.