Bold and italic text for your social media posts

Most social networks have no bold button. A post is plain text, so a headline, a price or a call to action blends into the rest.

The FS Poster composer has a formatting toolbar with Bold, Italic, Underline and Strikethrough. Select the words, click a button, and they are shared exactly as they look in the editor.

How it works

Formatted text is made of Unicode characters, the same approach Buffer and Hootsuite use. That is why it survives on networks that remove formatting, such as Facebook, Instagram, LinkedIn, X and Threads.

• Select text and click a button to format it. Click it again to remove the format.
• With nothing selected, a button turns the style on for what you type next, like in a word processor.
• Bold and Italic together give bold italic.
• Clear formatting turns text back to normal, also formatted text pasted from other tools.

Bold titles in auto-posts

Keywords such as the post title, the excerpt or the product price have a Text style option: Normal, Bold, Italic or Bold italic. Set the post title to bold once in your post template, and every auto-shared and planner post starts with a bold title.

Where you can use it

The toolbar is in the composer, the FS Poster box in the WordPress post editor, planners, the first comment, and the post templates in Settings and in each channel's custom settings.

Good to know

• Formatting works for Latin letters and digits. Letters without a Unicode version, such as Cyrillic, and emoji stay as they are.
• Unicode has no italic digits, so numbers in italic text stay regular.
• Screen readers may not read formatted text correctly, so keep it for the few words that matter.
• On X, each formatted character counts as two.
• Networks that take HTML, such as WordPress, Blogger, Medium and Tumblr, and story text, which is drawn on the image, don't show the toolbar.

Frequently asked questions