Schedule Facebook & Instagram Reels from WordPress

Short vertical video reaches more people than almost anything else on Facebook and Instagram. If your videos already live in the WordPress media library, you shouldn't have to download them and upload them again in each app.

FS Poster shares your WordPress videos as Reels on Instagram and on Facebook Pages. Schedule them from the calendar, share a video library with a planner, or let auto-share post them when you publish.

Scheduling a video as a Reel to Instagram and a Facebook Page in FS Poster

Instagram Reels

Every video you share to Instagram goes out as a Reel, with any of the connection methods. Add a video to a post, pick your Instagram channels and set the time. A first comment can go out with it.

Instagram is strict about video formats. FS Poster can prepare each video on your server with FFmpeg, so a phone video or a screen recording isn't rejected.

Facebook Reels

Turn on Share videos as Reels in Settings > Social Networks > Facebook, and the videos you share to your Facebook Pages are published as Reels instead of regular videos. You can also decide post by post: the composer has a Share video as Reel checkbox.

Facebook Reels work on Pages added with the app method, the FS Poster Standard App or your own app. A post goes out as a Reel when it has a video and no link. A post with images or a link is shared as usual.

Schedule Reels like any other post

Calendar: pick a video, the channels and the time.
Planners: share your videos as Reels on a fixed rhythm, for example one Reel every weekday at 6 pm.
Auto-share: publish a video in WordPress and the Reel goes out on its own.
CSV import: plan a batch of Instagram Reels in a spreadsheet and import it in one go.

Good to know

Facebook Reels need a Page added with the app method. Groups, profiles and channels added with cookies share videos as regular videos.
Meta's own Reels rules apply, such as length and size. Vertical 9:16 video looks best.
Reels are part of every FS Poster plan.

The Facebook and Instagram documentation covers the settings step by step.

Frequently asked questions

Can FS Poster schedule Instagram Reels?

Yes. Every video shared to Instagram is published as a Reel, from the calendar, a planner, auto-share or a CSV import.

Can I post Reels to a Facebook group or profile?

No. Facebook publishes Reels through its API for Pages only. Videos shared to groups and profiles go out as regular videos.

Can I choose for each post whether a Facebook video is a Reel?

Yes. The Share videos as Reels setting is the default, and the Share video as Reel checkbox in the composer changes it for one post.

Can I share the same Reel to Instagram and Facebook at once?

Yes. Add your Instagram account and your Facebook Page to the same post and it goes out to both.

Do I need FFmpeg?

For Instagram, FS Poster uses FFmpeg to convert videos to Instagram's format. If your videos already meet Instagram's rules, you can turn video rendering off.

Contact

Facebook & Instagram Reels: schedule and auto-post Reels from WordPress