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8 Content Organization Tools Every Marketer Needs in 2023

Deborah Wilson
Deborah Wilson Author
8 Content Organization Tools Every Marketer Needs in 2023
Digital marketing tips Dec 12, 2022 Updated at: Jan 20, 2023

Organizations rely on marketers to promote their products or services. They need to create strategies that can help them boost revenue by selling more. Content marketers can increase their productivity thanks to content organization tools. They help marketers plan, edit content, or create new content.

By using the tools, they reach more audiences and keep them engaged. The right use of these tools determines the level of success in digital marketing. Marketers use them to generate leads, increase conversions, and improve audience relationships. Here are the best-rated content organization tools every marketer must have to make 2023 a highly productive year.

Most important features of content organization tools

Marketers help improve the public relations of an organization. They plan, create, and execute marketing campaigns to increase an organization's reach to potential customers. A marketer's job description includes the required education, experience, and soft skills that give them success in their work. Content organization and productivity tools designed for the Mac help them achieve targets and stay organized. Marketers require instruments that contain the key features that help them increase productivity. The most important features to look out for are as follows:

Content planning features

Content planning begins with a marketing idea and progresses to development and management. Your organization decides the content initiatives to use, the structure to create, and the platforms to publish. When shopping for the top content organization tools, the first thing to consider is the content planning features the tool provides, such as:

  • Goal setting features
  • Setting target audiences
  • Information Research
  • Content creation and editing
  • Creating content goals
  • Notifications
  • Buyer persona creation
  • Creating scheduled posts

Robust integrations

No matter how many features your content organization tools have, you still need various integrations to enhance the content marketing experience. Your marketing team needs to add third-party applications to the workflow. The tools must allow integrations with APIs, web-based apps, social media apps, automation, and CRM software.

Success analytics generation

Marketers cannot measure the success of marketing campaigns by the number of emails sent, and blogs created, videos published, etc. Success is measured by the total emails read, videos watched, links clicks, leads, and conversions. The team leverages tips for more effective content writing and tools to organize their content. However, successful analytics generation provides them with a 3600 view of marketing success. The best content planning tools should effectively generate marketing analytics.

Online Security

Online security is major challenge organizations are dealing with in modern times. Data breaches cost companies millions in losses annually. A content marketing tool that leaves security gaps is an easy target for cybercriminals. No organization should overlook the importance of online security when choosing the best content planning tools.

Ease of use and content automation capabilities

The content organization tool should be easy to use by everyone in your organization. These instruments allow marketers to administer multiple websites and platforms. Their main task is to help specialists keep a consistent track of content and monitor activities. The tool must have content automation capabilities to make creation, distribution, monitoring, and analysis easy. This feature should be available in both premium and free content planning apps.

The most necessary content organization tools every marketer needs in 2023

Whether you manage an e-commerce store, create blogs, or take care of a company website, using the best content planning tools makes your work easy. The market contains content management tools, each with unique features that serve multiple business needs. Here are the most necessary content organization tools to use in 2023.

1. Trello

Trello helps marketers track tasks and manage workflows and projects. It is used to create files, automate tasks, and can be customized to fit your organization's needs. The tool simplifies communication across the entire organization.

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  • Has an activity log to keep your teams updated
  • It includes boards, lists, and cards for managing projects
  • The Butler feature helps your teams automate repetitive tasks
  • 24/7 customer support and mobile-friendly views


  • Easy-to-understand user interface
  • Allows automation using the Butler feature
  • Mobile optimized
  • Allows collaboration, project, and task management


  • Relies on data to work
  • Limited storage of up to 250 MB
  • Best fit for smaller projects

Pricing: Users get a free trial and then pay $5 monthly.

2. Google Sheets

Google Sheets helps marketers create, update, and improve spreadsheets. It is a web-based app with intuitive features that make marketing easy.

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  • Editing and formatting of spreadsheets
  • Allows visualization of data
  • Allows offline spreadsheets editing
  • Strong security
  • Collaboration and product integration features


  • Easily accessible
  • Allows sharing and collaboration
  • Scalable
  • Integration with multiple applications
  • Can link to Google Slides


  • Requires skills to learn its Syntax
  • Lacks strong online security
  • Offers limited analytical functionality

Pricing: Available for free. Corporate users may choose the standard package at $12 monthly.

3. Google Calendar

Google Calendar can be integrated with CRM tools to make the marketing experience better. It is used to schedule meetings, create calendar templates, and set up recurring events. It sends reminders and can be shared among users.

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  • Use different colors to create various calendar views
  • Add files
  • Synchronize calendars from multiple gadgets
  • Schedule meetings and define your availability


  • Arranges all your schedules neatly
  • Easy-to-use features
  • Keeps track of future events
  • Enhances team collaboration


  • Fails to integrate with some email platforms
  • Hard to change colors to mark different events

Pricing: Basic package is available for free. Premium package at $4.60 monthly.

4. Notion

Notion is popular with note-taking and storing data in databases. It is useful for creating marketing content, contact lists, and managing information. Marketers use the tool to organize campaigns, teams, and content across multiple channels.

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  • AI-powered features
  • Multiple templates to create docs, schedule meetings, and manage projects
  • Customizable icons for viewing databases
  • Sync feature for syncing databases
  • Drag and drop feature
  • Unlimited pages and blocks


  • Records minimal lag issues
  • Easy to use
  • Customizable templates
  • Allows editing by different users
  • Flexible tool


  • Non-intuitive text formatting feature
  • Not easy to navigate, especially for new users
  • Set-up takes a lot of time

Pricing: Personal package is free. Personal Pro is $4 monthly, and Team Package at $8 monthly.

5. Asana

Asana is a marketing management software that helps promote brands and launch campaigns. It helps marketers reduce planning time by 66%. They use the tool to scale campaigns from about 40 to 200 marketing campaigns every quarter.

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  • Mobile optimized
  • Team management features
  • Top integration tools
  • Task analysis and reporting
  • Work, task, and project management feature


  • Flexible
  • Customizable
  • Excellent features
  • Allows multiple integrations
  • Have a free and premium plan
  • Collaboration focused


  • Its features are complicated and require some experience to use them
  • Allows limited assignments
  • It is not ideal for small teams and single projects

Pricing: Available for free for teams of a maximum of 15 users. The premium cost is $19.99 per user per month.

6. Microsoft 365

Microsoft 365 provides marketers with email marketing features. It allows visualization of the customer journey, leads, and flawlessly connects with sales and marketing processes. It is AI-powered to enable automation.

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  • Emails customization
  • Calendar customization
  • Strong online security
  • 1 TB storage
  • Web-based office applications
  • Contain spreadsheets and databases


  • Extensive technical support
  • Advanced online security
  • 1 TB of cloud storage
  • Contains Word, Excel, PowerPoint, OneNote, etc.


  • Some users experience compatibility issues
  • Subscriptions are not available for everyone

Pricing: Subscription at $70 to $100 per annum. One-time purchase of $149.99.

7. Airtable

Airtable is a one-stop marketing platform that is easy to use. It allows marketers to create strategic marketing goals, do planning, track content, and compile reports.

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  • Beautiful user interface
  • Workflow streamlining
  • Data synchronization
  • Multiple data views


  • Easily customizable
  • Includes several apps, integrations, and automation
  • Pricing is based on the number of users
  • Promotes collaboration


  • Costly for large teams
  • Limited integrations

Pricing: Free trial and then $10 or $20 for three extensions per user.

8. Apploye

Apploye helps track time and monitor employee productivity. It assists in tracking time for search engine optimization and other tasks that help a marketer stay productive while working.

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  • Compatible with iOS and Android
  • Time tracking feature for tasks and projects.
  • Screenshots, Apps, and URLs tracking
  • Employee GPS Tracking feature
  • Pomodoro time tracker
  • Idle time tracking


  • Flexible
  • Keeps company time tracked
  • Eliminates micromanagement
  • Improves project management


  • Allows limited integrations

Pricing: Free for 10 days. One user at $2 monthly. $2.5 to $3 per user for corporate

Why is content organization crucial in content marketing?

Content in marketing is crucial, but sometimes it can be way too scattered across multiple platforms and databases. Scattered content is more challenging to manage or measure success. Keeping your content organized makes it easy to locate. It brings similar content into one place, which makes it easy to share with your teams.

Your marketing team should organize content based on target audiences, type, and publishing schedules. The entire team should have access to every piece of content to add ideas, critique, or share with other stakeholders. It limits the chances of sending content to the wrong audiences or adding bad visuals.


The purpose of content organization is to help marketers easily find information and segment it based on target audiences. The use of content organization tools helps marketers reach the right markets, send the right content, and share it with other team members. If you can track your results and evaluate the success of marketing activities, your team gets a well-rounded understanding of how to move forward to the set goals. Some of the most important tools include Asana, Notion, Trello, Google Sheets, and Google Calendar. Marketers may choose to use premium or free content planning apps. As we see, a successful content marketing strategy is comprehensive. It’s not just about texts and timely posting. Specialists need time-tracking, financial, and organizational tools to manage this process and achieve results.

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