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The Best Time to Publish on Pinterest for Maximum Exposure

Saritel Abbaszade
Saritel Abbaszade Author
The Best Time to Publish on Pinterest for Maximum Exposure
Social Networks Sep 23, 2022

When developing their social media marketing plans, owners of e-commerce businesses may fail to take into account Pinterest as a potential platform to utilize. However, depending on the demographics of your target audience, this social media network may have the ability to significantly raise the number of people who are aware of your brand and who visit the blog and product pages of your online store. This, in turn, may result in an increase in sales.

To ensure that you get the most out of your time spent on Pinterest, just like any other social media site you choose to use, you will want to make sure that your efforts are optimized in the best way possible. When you decide to post on the platform, it is an aspect of your Pinterest marketing plan that you should take into consideration.

In this article, we will examine why the timing of your Pins is essential, get a basic sense of what is the best time to publish on Pinterest, and go over some guidelines to follow in order to identify what the ideal time is for you, specifically, to post on Pinterest.

best time to publish on pinterest

When you publish anything on Pinterest, does it matter what time you do it?

As with many other social media networks, Pinterest featured a chronological feed in the beginning. If you posted at an inconvenient moment, there was a very good possibility that your material would never be viewed by your followers and other users on the network. However, if you posted at the right time, there was a substantial chance that your followers and other users would see it.

However, Pinterest has just introduced a new feature known as Smart Feed. This function uses a complex algorithm to display to users the content that the platform thinks would be most interesting and helpful to them. Some companies believe that the timeliness of their postings is no longer necessary now that the feed is not based on chronological order and that they may pin it anytime they want to. This line of thinking stems from the fact that the feed is no longer organized in this way.

It is crucial to take into consideration the algorithm of the social network and the effects of timing to make your brand's strategy as successful and efficient as is humanly feasible before getting carried away and pinning your fantastic Pinterest post ideas at all hours of the day.

When deciding how to rank Pins, Pinterest's algorithm takes into account a variety of different signals that indicate how engaged users are with particular Pins. Because of this, it is extremely important that your target audience sees your Pins not just when they are most likely to be using the platform but also when they are most likely to interact with the information you have posted.

If Pinterest sees that people are clicking on or saving your new Pins, it will determine that your postings are of high quality and are helpful to users of the platform. This, in turn, shows Pinterest that your material is worthy of being viewed by other Pinners, and this can assist your Pins to rank higher in the Smart Feed and search results, increasing the number of people who see them. Your post will get more views as a result of taking this step, which will increase your reach on Pinterest and bring more attention to your company.

On the other hand, if Pinners aren't reacting positively to your Pin, either because the users you're trying to reach aren't online at the time or your audience isn't interested in what you're sharing, Pinterest may think that you're posting low-quality content and not give that particular post much reach. This could be because the users you're trying to reach aren't interested in what you're sharing. Unfortunately, if Pinterest continues to get feedback that is not positive regarding your Pins, this may cause your reach for future shares to be reduced.

How frequently should you pin things to your Pinterest boards?

You should aim to produce at least one new pin per week, according to Pinterest's recommendations. To get the greatest possible outcomes, the most effective tactic would be to update your Pinterest board with fresh pins on a regular basis as a goal. In general, you should make it a priority to regularly post new pins.

Note that when we refer to "new pins," we are referring to the creation and publication of entirely new pin designs and NOT repins of your previous pins.  It might be a lot of effort to publish new pins every day since you have to design new pins and write detailed descriptions for each new pin that contain relevant keywords. But if you find it to be too laborious to consistently produce fresh material, don't be afraid to design a pinning plan that is less demanding on your time and energy.

As was just discussed, one of the most important aspects of Pinterest is being consistent with one's pinning. It is crucial to have a regular pinning plan in order to do well in the Pinterest algorithm. Having a consistent pinning schedule helps Pinterest develop trust for your account. If this means publishing pins once a week, once every other day, or just on Tuesdays and Thursdays, then that's what you should do! The timetable that you are able to adhere to the most regularly is the one that is going to be the one that is going to help you see the finest results. On the other hand, more is often better across most platforms.

How many pins should you upload to your board every day?

I suggest releasing new pins anywhere between one to four times per day. This appears to be the most appropriate frequency. Keep in mind that maintaining consistency is of the utmost importance on Pinterest. Therefore, select a number and do not deviate from it.

Marketing on Pinterest may be thrilling because there is such a large potential for success, and it's so simple to want to dive in and do as much as you can to achieve that success! But, be sure you don't overexert yourself. Do not set goals that are impossible to achieve and will need an excessive amount of additional effort and time to maintain. Do not attempt to publish seven or more new pins every day.

In addition, I'm sure you've heard the expression "quality over quantity, " which fits this situation well. It is preferable to send out a steady stream of GOOD pins that users will engage with rather than a number of unappealing and not optimized pins because users are more likely to scroll over the latter. If you want to see any genuine benefits from Pinterest, it's necessary to work on your Pinterest SEO and the appearance of your pins.

Is there a limit to the number of pins every day?

Although there is no cap on the number of pins that can be published in a single day, this does not imply that you should go around publishing 100 pins in a single day. As a general rule of thumb, you should limit the number of new pins you publish each day to no more than 10.

Bear in mind that Pinterest has spam filters that frequently snag random individuals, even if the persons in question are not actively engaging in spam activity.

Best Time To Post On Pinterest In 2022

When is the most optimal time of the day to post on Pinterest?

When posting on Pinterest, the ideal times to do so are at 8:00 pm, 4:00 pm, 9:00 pm, 3:00 pm, and 2:00 pm, respectively.

The hours 12 am to 1 am, 6 am to 4 am, 4 am to 5 am, and 5 am to 12 am are the five worst times to post on Pinterest.

Sundays, Mondays, and Tuesdays are the three days of the week on which Pinterest users are most likely to see new pins.

Thursdays, Fridays, and Saturdays are the three days of the week on which you should avoid posting to Pinterest.

best time to post on social media

Source: CoSchedule

Best time to post on Pinterest Monday

When is the most productive time of the day to make a post on Pinterest on a Monday?

On Mondays, the best times to post on Pinterest are 8:00 PM, 4:00 PM, 2:00 PM, and 9:00 PM, and 3:00 PM is also an excellent time to publish.

On Mondays, the worst times to post on Pinterest are at three in the morning, two in the morning, four in the morning, five in the morning, and six in the morning.

Best time to post on Pinterest on Tuesday

On Tuesdays, what time of day do you recommend using as the optimal posting window on Pinterest?

On Tuesdays, the five greatest times to post on Pinterest are 8:00 PM, 9:00 PM, 3:00 PM, and 4:00 PM. The worst time to publish is at 2:00 PM.

On Tuesdays, the worst times to post on Pinterest are at 8:00 AM, 1:00 AM, 6:00 AM, and 2:00 AM. The best periods are between 5:00 AM and 2:00 PM.

Best time to post on Pinterest Wednesday

On Wednesdays, what time of day do you recommend using as the optimal posting window on Pinterest?

On Wednesdays, the best time to post on Pinterest is at 2:00 PM, 4:00 PM, 3:00 PM, 9:00 PM, and 8:00 PM. These times are in that order.

Wednesday mornings at four in the morning, five in the morning, one in the morning, six in the morning, and twelve in the morning are the five worst times to post on Pinterest.

Best time to post on Pinterest on Thursday

On Thursdays, what time of day do you recommend posting the most on Pinterest?

On Thursdays, the best time to post on Pinterest is 8:00 PM, 2:00 PM, 6:00 PM, and 9:00 PM. The least effective time to publish is at 4:00 PM.

Best time to post on Pinterest on Friday

When is the most productive time of the day to make a post on Pinterest on a Friday?

On Fridays, the best time to post on Pinterest is at 4:00 PM, 3:00 PM, 2:00 PM, 5:00 PM, and 6:00 PM. Those are the periods in order.

When it comes to posting on Pinterest on Fridays, the five times that are considered to be the absolute worst are 10:00 PM, 10:00 AM, 6:00 AM, and 11:00 AM.

Best time to post on Pinterest on Saturday

When is the most optimal time of the day to make a post on Pinterest on a Saturday?

On Saturdays, the ideal times to post on Pinterest are midnight, six o'clock in the evening, seven o'clock in the evening, eleven o'clock in the morning, and four o'clock in the afternoon.

9:00 AM, 2:00 AM, 3:00 AM, 4:00 AM, and 5:00 AM on Saturdays are the five worst times of the day to post on Pinterest.

Best time to post on Pinterest on Sunday

When is the most optimal time of the day to make a post on Pinterest on a Sunday?

When it comes to posting on Pinterest on Sundays, the ideal times to do so are 8:00 PM, 12:00 PM, 9:00 PM, 10:00 PM, and 4:00 PM.

The hours of midnight, six in the morning, four in the morning, five in the morning, and seven in the morning are the five worst times to post on Pinterest on Sundays.

How to determine the best time to post on Pinterest?

The above information offers some helpful ideas regarding the ideal pinning times; however, not every company will be able to use this information because it is not universal. For instance, some companies may discover that publishing on Friday evenings is the best time to reach their target audience, while others may discover that posting earlier in the week around lunchtime is more effective for them.

You don't have to blindly toss darts at a wall to figure out the optimal time to publish on Pinterest for your business. The following are some steps that you can take immediately to improve your marketing plan's effectiveness on Pinterest, attract more followers, and raise the volume of visitors to your website.

Maintaining your pinning for at least a month is required

You need to have an active presence on the social media network Pinterest before you can figure out when the best time is for you to publish on the platform so that you can maximize your exposure. To do this, you need to start manually publishing material or pinning images, and you should keep doing either of these for at least a month.

This will show Pinterest that you are actively using Pinterest and that you have pins on a range of different boards on Pinterest. Don't forget that you shouldn't just share anything and everything. The most critical factor in determining whether or not other users will repin your material is the high-quality content you provide, whether in the form of photographs, videos, or a combination of the two.

First time using Pinterest? To get the most out of manual pinning for your business, you might want to think about taking the following steps:

Utilize a Pinterest account designated for corporate use: You will also have access to the in-app analytics of the platform once you do this, in addition to giving your presence a more professional appearance.

Improve the visibility of your company: In order to make your profile more easily searchable, you need to make sure it contains the appropriate keywords.

Claim your website: Before you can check the statistics for Pins that other Pinners have produced from your website, you will first need to claim your website as well as any Instagram, Etsy, or YouTube accounts that you have.

Pins should be created with a 2:3 aspect ratio, for example, 1000 pixels tall by 1500 pixels wide. This is because vertical photos of excellent quality tend to perform the best on Pinterest. The site suggests producing Pins with these dimensions.

Create several boards: You may help expand your reach by designing a number of boards that appeal to the people that make up your target audience.

Optimize every board: To increase the discoverability of your Pins, use the most pertinent keywords in their titles and descriptions.

Pin numerous times a day: If you share your content multiple times a day, you'll be able to evaluate the level of interaction at various times of the day and determine when it's at its peak.

This action may help you expand your community on Pinterest and improve the likelihood that people will check out your profile and even share your own Pins. Repinning the Pins of other users is an easy way to do both.

Check out the analytics on Pinterest

Using the metrics available for business accounts on Pinterest, you can determine how well your brand is performing on the social media site in various categories by looking at the data. Pinterest Analytics provides users with a variety of metrics, some of which can be beneficial for choosing the optimal time to post content on the site. These metrics include impressions, interactions, Pin clicks, video views, saves, engagement rate, and total viewership.

You may, for instance, determine the whereabouts of your users by checking the demographic information on your audience. Suppose you discover that most of the people who make up your target audience on Pinterest are in a particular time zone. In that case, you will know to consider this when you share your content with them. For example, you should avoid pinning during the hours these users are most likely to be asleep.

You should be aware, however, that even while you can see what day you uploaded a Pin, you won't be able to see the time you posted it. This indicates that in order for you to determine, for instance, what times your Pins received the most engagement, you will need to keep track of the hour that you posted your content on your own, possibly in a spreadsheet. This will allow you to determine what times your Pins received the most engagement.

Utilize Google Analytics to your advantage

Note that if you are already using Google Analytics to obtain valuable data pertaining to your ecommerce website, such as page views, audience demographics, top traffic sources, etc., this tool can also help you to see the right time to schedule your Pinterest posts!

You may accomplish this by heading to your Google Analytics account's homepage, scrolling until you reach the part titled "When do your users visit?" and clicking on the section's title. You may find out when visitors visit your website the most frequently by looking at the report titled "Users by the time of day."

Use social media tool provided by a third party

Utilizing a third-party social media auto poster tool like FS Poster, a scheduling program for Pinterest, Instagram and other 16 social networks, is another option you might want to investigate while you are on the quest to determine the best times to post content to Pinterest.

It is essential to keep in mind that it will take FS Poster a few weeks to gather enough information to fully comprehend your profile and your audience's standard actions if you publish manually. However, after the program has established a benchmark for your company, it will inform you as to the times of day during which you are most likely to have the greatest engagement with your Pins. After that, you can create your own schedule.

Conclusion

There is no one - size - fits - all answer when it comes to the best time to publish on Pinterest. It depends on what industry you’re in, what time zone your target audience is, whether or not daylight savings time is currently happening, and whether or not you want to publish on weekends. However, we hope this blog post has guided you, and we look forward to your insights!  

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