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Parler 101: A Comprehensive Guide to Using the Social Media Platform

Saritel Abbaszade
Saritel Abbaszade Author
Parler 101: A Comprehensive Guide to Using the Social Media Platform
Social Networks Jan 31, 2023

Parler is a social media platform that was launched in 2018 and has since gained popularity among users who seek a more free-speech-oriented alternative to the Twitter and more mainstream social media sites. This comprehensive guide will cover all the basics of using Parler and explore its features, including setting up an account, navigating the interface, interacting with others, privacy and safety concerns, and using the platform for business and marketing purposes.

parler social media network

Why use Parler?

People use Parler because they believe it provides a platform for free speech and an alternative to mainstream social networks that they feel censor certain viewpoints. Additionally, some users are drawn to Parler because of its privacy policies, which they believe to be more protective of their personal information compared to other social media platforms.

Setting up a Parler Account

To get started with Parler, the first step is to set up a new account. The requirements for setting up a Parler account are minimal, and all you need is a valid email address and a password. Here's how to sign up:

Visit the Parler website and click on the "Create Account" button on the page.

parler social media network

Enter your email address and check the boxes, then click the "Continue" button.

parler social media network

Add your Display and username, and click "Continue." Then create a password.

parler social media network

Verify your email address by clicking on the verification link sent to you via email. Complete the profile setup by filling in your personal information and uploading a profile picture.

parler social media network

Profile setup tips:

Here are some of them:

  • Choose a username that is unique and easy to remember.
  • Upload a profile picture that represents you or your brand.
  • Write a brief bio that introduces yourself or your business to others on the platform.
  • Connect with friends and family by searching for their profiles and sending them a follow request.

Navigating the Parler Interface

The Parler interface is designed to be intuitive and user-friendly, making it easy for you to navigate and explore the platform. Here's a quick overview of the interface:

  • The feed: The feed is the main page of your Parler account and displays all the latest posts from the people and communities you follow.
  • Communities: Communities are groups of users who share a common interest. You can join existing communities or create your own.
  • Profile: Your profile is a personal space where you can share your thoughts, post content, and see who you are following and who is following you.
  • Discover: The Discover page is where you can find new people, communities, and content to follow.
  • Notifications: The Notifications page shows you updates about your account and any interactions you have with others on the platform.

How to find people to follow on Parler?

On Parler, you can expand your social circle and connect with like-minded individuals from around the world. How to find people to follow on Parler:

  • Search for users: You can search for users by name or username to find people to follow. Simply go to the search bar at the top of the Parler homepage and enter the name or username of the person you want to find.
  • Browse communities: Parler has communities based on various topics, interests, and locations. You can find and follow users who are members of these communities, as well as participate in discussions and share your own content.
  • Look at who others follow: You can see who others follow by visiting their profile page. This can be a great way to discover new users who share similar interests.
  • Connect through friends: If you have friends who are already using Parler, you can ask them to recommend users they follow who they think you might be interested in.
  • Import your contacts: You can also import your contacts from your phone or email to find people you already know who are using Parler.

Interacting on Parler

Once you have set up your account and familiarized yourself with the Parler interface, you can start interacting with others on the platform. Here are a few ways you can engage with others on Parler:

  • Posting content: You can share your thoughts, photos, and videos with your followers by creating a post on your profile.
  • Responding to posts: You can leave comments on posts made by others and engage in conversations with others on the platform.
  • Creating and joining communities: You can join existing communities that interest you or create your own community to bring people with similar interests together.

Privacy and Safety on Parler

Parler values the privacy of its users and offers several features to help you control your privacy on the platform. Here are a few tips for staying safe and secure on Parler:

  • Adjusting privacy settings: You can adjust your privacy settings to control who can see your posts, who can comment on your posts, and who can follow you.
  • Reporting inappropriate content: If you encounter any inappropriate or offensive content on the platform, you can report it to the Parler team for review.

Tips for staying safe: There are a lot of pitfalls of social media for businesses. To stay safe on Parler, it's essential to be cautious when sharing personal information and to be mindful of the information you share in your posts and comments. Additionally, avoid engaging with users who engage in inappropriate or harassing behavior, and report any incidents to the Parler team immediately.

Using Parler for Business and Marketing

Parler can also be a valuable tool for businesses and marketers who are looking to connect with potential customers and grow their brands. Here are a few benefits of using Parler for business and marketing:

  • Reach a large and engaged audience: With millions of active users, Parler offers a huge audience for businesses to reach and engage with.
  • Build brand awareness: By consistently posting quality content and engaging with others on the platform, businesses can build brand awareness and increase their visibility online.
  • Connect with potential customers: By actively engaging with others on the platform, businesses can connect with potential customers and build relationships with them.

To get started with using Parler for business and marketing, you can create a business account, which allows you to access advanced analytics and marketing tools. Here are a few marketing strategies for Parler:

  • Share valuable content: Share content that provides value to your target audience, such as blog posts, tutorials, and helpful tips.
  • Engage with others: Engage with others on the platform by leaving comments, responding to posts, and participating in communities related to your business.
  • Collaborate with other businesses and influencers: Partner with other businesses and influencers to reach a larger audience and increase your visibility on the platform.

What is Parler ads, and how to use it for business?

Parler Ads is a feature on the Parler social media platform that allows businesses to reach a targeted audience by placing ads on the platform. To use Parler Ads for business, follow these steps:

Create a Parler account for your business if you don't already have one. Go to the Parler Ads page and select "Create Campaign."

parler social media networks

Choose your placement. There are 3 slot options for ads. Choose one of the best option for you. Set your budget and schedule for your ad campaign.

parler social media network

Create your ad by selecting the format (image, video, or both), uploading the content, and adding a call-to-action.

parler social media network

Submit your ad for review and wait for it to be approved. Once your ad is approved, it will start running on Parler, and you can track its performance through the Ads Dashboard.

How to get the most out of Parler ads?

If you want to unlock the full potential of Parler Ads, here are some helpful tips for success:

  • Know your audience: Understanding your target audience is key to creating effective ads on Parler. Make sure to research your audience and target your ads to their demographics, interests, and location.
  • Use eye-catching visuals: Use high-quality images and videos in your ads to grab the attention of your target audience.
  • Be clear and concise: Make sure your ad copy is clear and concise, with a clear call to action.
  • A/B testing: Try different ad formats, images, and copy to see what resonates best with your target audience. Use A/B testing to determine the best approach.
  • Monitor performance: Keep track of your ad performance using the Parler Ads Dashboard. Adjust your ads and targeting as needed to optimize results.
  • Stay up-to-date with changes: Stay informed about any changes to Parler Ads and adjust your strategies accordingly to make the most of the platform.

Features that make Parler unique compared to other social media platforms

Parler stands out from other social media sites with its groundbreaking features. Here are some of them:

  • Emphasis on free speech: Parler positions itself as a platform for unfettered free speech, with less restrictive content moderation policies compared to other social media sites.
  • Privacy: Parler places a strong emphasis on user privacy, allowing users to opt out of data collection and promising not to share their information with third parties.
  • Algorithm-free newsfeed: Parler's newsfeed is not determined by an algorithm, allowing users to see posts in chronological order and giving equal visibility to all users.
  • Verified accounts: Parler allows users to verify their accounts, increasing the credibility of the information shared on the platform.
  • More control over data: Parler users have more control over their data, including the ability to delete their accounts and all of their content.

What are some common mistakes people make when using Parler, and how can you avoid them?

Many people are running into common obstacles when engaging with this popular network. Here's how to stay one step ahead of those pitfalls and ensure that your experience on Parler is nothing but smooth sailing:

  • Not understanding the platform: Parler is different from other social media platforms and has its own unique features and culture. Make sure to understand the platform and how it works before using it.
  • Posting inappropriate content: Parler has fewer restrictions on content compared to other social media platforms, but there are still rules and guidelines that must be followed. Make sure to understand what is acceptable before posting.
  • Not engaging with the community: Parler is a social media platform, and engaging with the community is important for building relationships and growing your following. Make sure to respond to comments, like and share other users' posts, and participate in discussions.
  • Ignoring privacy settings: Parler places a strong emphasis on privacy, but users need to be proactive in managing their privacy settings. Make sure to review your privacy settings and adjust them as needed.
  • Not using hashtags and keywords: Hashtags and keywords are important for making your posts discoverable on Parler. Make sure to use relevant hashtags and keywords to increase the visibility of your posts.

How to use hashtags on Parler for better visibility?

Tired of being unheard? Make your posts stand out with hashtags on Parler! With the right ones, you can boost visibility and get people to start talking about what matters most to you. Here are some tips for using hashtags on Parler for better visibility:

  • Research popular hashtags: Find the hashtags that are relevant to your content and are being used by a large number of users.
  • Use specific hashtags: Use hashtags that are specific to your content or niche to make it easier for users who are interested in that topic to find your posts.
  • Use a mix of general and specific hashtags: Use a mix of general and specific hashtags in your posts to reach a wider audience while still staying relevant to your content.
  • Keep hashtags relevant: Use only the most relevant hashtags for each post to ensure that the right people are seeing your content.
  • Use a moderate number of hashtags: Too many hashtags can look spammy and make your post look less credible. Aim to use 2-3 hashtags per post.
  • Stay up-to-date with changes: Keep informed of any changes to the popular hashtags on Parler and adjust your strategies accordingly.

What are "Parler pods," and how do they work?

"Parler pods" are groups of users on the Parler social media platform who work together to amplify their content and increase its visibility. Members of the pod support each other by sharing and commenting on each other's posts, which can help their posts reach a wider audience.

To join a pod, users usually have to request membership and be accepted by the pod administrator. Once a member, they are expected to engage with and support the other members of the pod by sharing and commenting on their posts.

Parler pods can be created for a variety of purposes, such as promoting specific topics, increasing the visibility of independent content creators, or building a supportive community for a particular group of people.

By working together, members of a Parler pod can increase their reach and visibility on the platform and make the most of their Parler experience.

The best Parler post ideas

With Parler quickly gaining traction, now is the time to create compelling posts that will captivate readers. Think outside the box for your content - mix it up with videos, infographics, and polls! Here are some ideas for creating compelling posts on Parler:

  • Share news and current events: Keep your followers up-to-date on the latest news and current events related to your niche or industry.
  • Share personal experiences and opinions: Share your thoughts and opinions on relevant topics, as well as your personal experiences and insights.
  • Share educational content: Share educational content, such as tutorials, how-to guides, or expert tips related to your niche or industry.
  • Share visually appealing content: Share visually appealing content, such as images, videos, or infographics, to capture the attention of your followers and make your posts more engaging.
  • Ask questions: Ask questions related to your niche or industry to encourage interaction and engagement with your followers.
  • Share promotions and special offers: Share promotions and special offers related to your business or brand to entice your followers to take action.
  • Share behind-the-scenes content: Share behind-the-scenes content, such as sneak peeks, photos, or videos, to give your followers a unique perspective on your work.


In this comprehensive guide to using Parler, we have covered all the basics of using the social media platform, from setting up an account to using it for business and marketing purposes. With its growing user base and free-speech-oriented approach, Parler offers a unique opportunity for users to connect with others, share their thoughts and ideas, and grow their personal or business brand. Whether you're new to the platform or looking to expand your presence on social media, Parler is a platform worth exploring.

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