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How to Improve Your Instagram Algorithm

Aytaj Abbasova
Aytaj Abbasova Author
How to Improve Your Instagram Algorithm
Social Networks Jun 10, 2022

It's no secret that Instagram changes its algorithm a lot. In fact, they've made so many changes that it can be hard to keep up! What does this mean for your business? How can you make sure that your posts are seen by as many people as possible? In this blog post, we will discuss the latest changes to the Instagram algorithm and how you can optimize your account to ensure that your content is seen by as many people as possible.

What are Instagram algorithms?

An algorithm is a set of instructions that are followed in order to complete a task. In the case of Instagram, their algorithms are what determine which posts are shown in each user's feed. While we don't know all of the factors that go into their algorithms, we do know that there are some things that you can do to improve your chances of being seen.

Why do Instagram algorithms exist?

The algorithms exist to help create a better user experience. They are designed to show users the most relevant content for them at any given time. By doing this, it helps users find content that they are more likely to be interested in, which keeps them engaged with the app.

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What Can Affect Feed Post Ranking on Instagram?

There are a few key factors that can affect how often your posts appear in your followers' feeds. If you want to know how to improve your Instagram ALgorithm here are a few things to keep in mind:

Post interesting and original content: This one should be obvious, but it's still worth mentioning. If you want people to engage with your content, you need to post content that is interesting and original.

Post at the right time: Timing is everything when it comes to social media. Make sure you're posting during times when your audience is most likely to be online and engaging with content.

- How often you post: The more frequently you post, the higher your chances of appearing in your followers' feed. If you only post once or twice a week, your posts may get buried under other content from accounts that post more frequently.

- The time of day you post: Finding the best time to post on Instagram (lunchtime and early evening) will help you to perform better than those made outside of peak hours. This is because more people are online during these times and scrolling through their feeds.

- The content of your posts: Engaging, high-quality content is more likely to appear in feeds than content that is low-quality or not engaging. This means that your posts should be well-thought-out and offer something of value to your followers.

How does work Instagram Posts Algorithms?

The Instagram algorithm is constantly changing. If you want to learn how to improve your Instagram Algorithm there are a few key factors that always remain the same. The first is it increases your Instagram engagement. Instagram wants to show users content that they will engage with, which means that posts with high engagement rates will be shown more often than those with low engagement rates.

Use relevant hashtags: Hashtags are a great way to get your content in front of a larger audience. But don't just use any old hashtag - use ones that are relevant to your content and that have low competition. You can find these by doing a quick search on Instagram.

Engage with other users: Comment on other peoples' posts, like their photos, and follow accounts that you think would be interested in your content.

Use calls to action: Asking your followers to comment or tag a friend in your posts is a great way to encourage engagement.

Run contests and giveaways: Everyone loves a good contest, and they're a great way to get people interacting with your account. Just make sure to follow all of Instagram's rules for running contests.

Post high-quality content: This should go without saying, but make sure your photos are well-lit and in focus, and your videos are clear and interesting. No one wants to see blurry photos or watch a shaky video.

Generate effective Instagram Stories ideas: Stories are a great way to connect with your followers on a more personal level. Share behind-the-scenes photos and videos, or give them a glimpse into your daily life.

How the Instagram Reels Algorithm Works

The Instagram Reels algorithm is based on a few factors, including:

- The number of views: If your video gets a lot of views, it signals to Instagram that your content is popular and worth watching. The algorithm will then make sure to show your video to more people.

- How often your video is shared:  The more your video is shared, the more likely it is that people will see it. The algorithm will then make sure to show your video to more people.

- How often you post: If you post frequently, people are more likely to see your videos. The algorithm will then make sure to show your video to more people.

- The engagement of your audience (e.g. if they're commenting and asking questions)

If your audience is engaged, it signals to Instagram that your content is interesting and worth watching. The algorithm will then make sure to show your video to more people.

Checklist for Instagram

Part of improving your algorithm on Instagram is creating a checklist of the jobs you'll see on a daily basis. I've compiled a list of things you should check out to help you get over it.

Daily Instagram Checklist:

  • Check your notifications

The first step in engaging with your followers is to check your notifications. This way you can like and comment on their posts, and also see what new hashtags they are using.

  • Scroll through your feed

Scrolling through your feed is a great way to find new content to engage with. When you see something that interests you, make sure to like and comment!

  • Search for relevant hashtags

Hashtags are a great way to find new content to engage with. By searching for relevant hashtags, you will be able to find posts that are related to your interests.

  • like and comment on other people's photos

When you like and comment on other people's photos, they are more likely to do the same for you. This is a great way to increase your engagement and reach new people.

  • Follow new people

Following new people is a great way to grow your account. When you follow someone new, they will usually reciprocate and follow you back. This helps to increase your engagement levels and reach more people.

  • Post interesting content

Last but not least, make sure to post interesting content! If you post boring content, no one will want to engage with it. However, if you post interesting and engaging content, people will be more likely to like and comment on your posts.


So, what do you think? Are we ready to give up and just let the robots take over? Definitely not! There are things you can learn about how to improve your Instagram algorithm. We just need to get a little creative. If you’re looking for more tips on how to make your Instagram account thrive, be sure to check out our blog. We have loads of great information that will help you boost your presence on the platform and increase those all-important engagement rates. Thanks for reading!

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