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Trending Posts on Instagram: What's Hot and What's Not

Saritel Abbaszade
Saritel Abbaszade Author
Trending Posts on Instagram: What's Hot and What's Not
Social Networks May 05, 2022 Updated at: Dec 22, 2022

Instagram is a constantly evolving platform, and what's popular one day might not be the next. That's why it's important to stay up-to-date on the latest trends in order to keep your account fresh and engaging. This blog post will discuss some of the hottest trending posts on Instagram right now! We'll also give you some tips on how you can jump on these trends and create content that is sure to get attention.

What are the top five trends on Instagram right now?

Here are the top 5 trends on Instagram:

The dancing revolution is still going on

TikTok was born out of a lip-synching app, so it has music and dance ingrained in its DNA from the very beginning. The platform's trends and tendencies have begun to seep into other media outlets as it has grown into a social media behemoth of epic proportions.

Dance and dance challenges have also been a regular feature on Instagram, with people busting moves on Reels, Stories, and the platform's main page.

trending posts on instagram

The Instagram shop-a-thon has become the standard

Instagram Shopping exploded in 2021 as part of a broader increase in eCommerce that resulted from a perfect storm of pandemic behaviors and enhanced digital tools colliding at the same time. As opposed to just pointing users to your website, Instagram Shopping enables them to pick and purchase things directly from the Instagram application effortlessly.

Creators are monarchs in their own right

Influencer marketing is anticipated to account for 72.5 percent of all marketing spending in the United States by 2022. Instagram's Collabs and Branded Content advertisements are making it easier than ever for businesses to work. The platform's most recent technologies enable creators to identify companies they are interested in collaborating with while also enabling brands to filter and search for the best-fit artists for specific campaigns.

trending posts on instagram

Reels are still alive and well

We can't seem to shake the feeling that Instagram Reels, a short-form video format created to compete with TikTok, was only announced yesterday and that it has been a lifetime since then. And as a result of an active algorithmic push (as well as a prominent position in the app's navigation), Reels have emerged as a key component of the current Instagram experience.

All of the stories have connections to them

Instagram initially enabled swipe-up links for accounts with 10,000 or more followers a few years ago, but this past autumn, links were more widely available for all accounts with 10,000 or more followers. Anyone (yes, that includes you!) may now include a link sticker in their story, which presents a significant potential for smaller organizations looking to drive traffic to another website or platform to do so.

Social justice via social media is becoming increasingly popular

Although the year 2020 was a watershed moment in the history of social justice, the passion for advocacy, activism, and involvement continue to burn brightly in 2022: Instagram claims that social justice campaigners are among the most active social users on the platform in 2022.

Organic reach is simply insufficient

Keeping up with Instagram's continuously evolving algorithm may be extremely difficult, and the reduction of organic reach has been well-documented for some years now. In one moment, you're at the top of the charts; in the next, your engagement has plummeted to the point where you're wondering if you've been shadow-banned, and you're thinking of purchasing more Instagram followers to boost your numbers.

Instagram Live

The use of Instagram Live is expected to increase significantly throughout 2020 and 2021. (Many thanks to Pandemic.) The likelihood that we'll be forced to burrow down at home and rely on our phones for comfort and connection in 2022 is high, which means firms with a strong Instagram Live content strategy will be well-positioned to engage with their followers.

Albums made in collaboration with others called "Add Yours"

In the late fall of 2021, enticing new "Add Yours" stickers began to emerge in people's Instagram stories, causing a stir. Users would be asked to contribute their own story based on a certain subject, such as the most recent snapshot on their camera roll, the person they're in love with, or an image that depicts the year 2021, among other things.

Why are these trends popular, and how can you use them in your own account?

These trends are popular because they help make your content more relatable, engaging, and fun. If you can incorporate these trends into your own account, you're sure to see an increase in engagement and followers!

How to spot a trend before it becomes mainstream?

There are a few ways to spot a trend before it becomes mainstream. First, pay attention to what other users in your niche are doing. If you see something that's caught their attention, it will soon catch on with the rest of Instagram. You can also keep an eye on popular influencers and see what content they're posting. Finally, take a look at the Explore page on Instagram and see what's trending there. If you see something that interests you, it's likely that others will find it interesting as well!

Now that you know some of the hottest trends on Instagram, it's time to get out there and start creating content!

Examples of brands who have used trending topics successfully on Instagram

There are tons of brands that have used trending topics successfully on Instagram. One great example is the fashion brand Zara. They often use popular filters and post candid shots of their products to get users' attention. Another great example is the travel brand Airbnb. They frequently post creative and personal content that resonates with their target audience. If you want to be successful on Instagram, take a page out of these brands' books and start using trends to your advantage!

Tips for staying ahead of the curve when it comes to social media trends

The best way to stay ahead of the curve when it comes to social media trends is to be active and engaged in your community. Follow other users in your niche, pay attention to what's popular, and experiment with new content ideas. Additionally, don't be afraid to ask your followers what they want to see more of! By staying active and engaged, you'll be sure to stay ahead of the curve and continue creating content that your followers will love.


Do you want to stay ahead of the curve when it comes to what’s hot on Instagram? Check out our blog for the latest information on trending posts on Instagram. We also provide tips and tricks on how to use this social media platform to its fullest potential. So, what are you waiting for? Start browsing our blog now!

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