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Best Social Media Automation Tools in 2023 [Free Apps Included]

Saritel Abbaszade
Saritel Abbaszade Author
Best Social Media Automation Tools in 2023 [Free Apps Included]
Social Networks Oct 19, 2022 Updated at: Apr 28, 2023

Whether you’re a small business or an individual with a personal brand, having a social strategy to communicate with your audience is a must. But, between all those social media channels, such as Facebook, Twitter and Instagram, it can be difficult to keep up with all of the social media tasks - not to mention posting original content on each one. That’s where social media automation tools come in.

With all kinds of social media automation features at hand, these platforms help you on scheduling social media campaigns ahead of time, so you don’t have to worry about for your social media presence.

And, many of these social media tools also help you track how well your posts are performing, so you can make sure your messages are reaching your target audience. Here are five of the best tools for automatic social media posting. But first, let’s see what is automatic content curation tool:

What is automatic posting on social media?

Automatic posting on social media is the process of having your social media content automatically uploaded to your social media accounts without any additional input from you. This can be done through a number of different tools, including social media content management platforms, plugins, and apps. If social media managers don't use these tools, they have to share all social media content manually. So this tools help you to be more productive during content creation process and focus on creative part of your job.

Luckily, there are plenty of social media auto-poster tools available that can help you save time and energy. In this article, we'll be discussing the best free and paid social media auto-poster tools for 2023.

Best Social Media Auto Poster Tools for WordPress in 2023:

  1. FS Poster (The Best Selling)
  2. Buffer
  3. HootSuite
  4. Later
  5. Planly
  6. Keyhole

Now that we've discussed what social media auto-poster tools are and their benefits, it's time to look at some of the best options available:

1. FS Poster

FS Poster is one of the best social media auto poster tools. FS Poster allows you to schedule and auto-post your content from WordPress to 20 social networks and services.

fs poster social media auto poster

You will be able to maintain a consistent online presence and accomplish your social media marketing goals if you have access to limitless post-sharing. The effectiveness of your social media strategy may be evaluated in real-time using metrics like platform-specific performance comparisons, post interactions, and click counts.

Main features:

  • Scheduling and auto-posting
  • Direct share panel
  • Posting interval
  • URL shorteners
  • Unlimited social network accounts
  • Insights and logs
  • Customize post URLs and messages
  • Bulk scheduling
  • Proxy support
  • Translation and RTL support

Pros and cons of FS Poster

Pros: FS Poster lets you automate all social media posts from its dashboard. The plugin increases its new features based on users' suggestions. The plugin has new Instagram carousel scheduling; Instagram link in bio; first comment feature for Twitter, Instagram, and Reddit; custom image; Facebook comments on website comments features. Recently a plugin started to let auto-posting to the YouTube community. And If you want to auto-post to other social networks, it's possible with Webhooks integration now. You pay for a lifetime when you purchase FS Poster. You just pay $45 and use FS Poster limitless.

Cons: FS Poster is a plugin, so it's only available to use on WordPress websites.


FS Poster is a freemium plugin. FS Poster Lite is the free version of the plugin and is available for download on WordPress. FS Poster’s free version offers limited features (5 posts per day). So If you want to share more posts during the day, you have to upgrade your plan to the premium version. The Premium version of the FS Poster is $45, and you pay this price for a lifetime.

fs poster social media auto poster

2. Buffer

Buffer is another tool that lets you automatically post to your social media network accounts. It features a user interface that is uncluttered and straightforward, making it exceedingly simple to use and comprehend. You may submit updates or schedule posts by utilizing the Buffer dashboard, which is available as an extension for Chrome, an app for Android and iPhone, and an extension for Firefox.


Main features:

  • Publishing
  • Analytics
  • Engagement
  • Start page

Pros and cons of Buffer

Pros: The fact that it is simple to use is the primary benefit offered by Buffer. Because Publish and Analyze are two independent services with several different pricing tiers for each, you have a lot of leeways to customize your purchase to meet your needs. The Pablo image editor with Buffer makes creating and scheduling pictures in a single dashboard simple.

Cons: In Buffer, capabilities for social listening are limited. There is no assistance available through phone or live chat. And If you require many memberships, the total cost might quickly mount up.

Buffer has added some functionality for Instagram and Pinterest, but the functions are fundamental. You will want additional specialized tools in order to schedule these social networks. One more time, this will result in increased expenses.


Buffer provides social media users with the option to choose from three different subscription tiers: Free, Essentials ($5/month), Team ($10/month), and Agency ($100/month).


3. HootSuite

One of the most famous applications for automatically posting to social media is HootSuite. It can automatically share your content across various social media networks and comprehensively covers those networks.

hootsuite dashboard

Main features:

  • Post automatically to Facebook profiles, company pages and groups, LinkedIn company pages and groups, Twitter, Foursquare, Google+ pages, Mixi, and WordPress.
  • Ability to immediately share content from Instagram, YouTube, Blogger, Flickr, Tumblr, StumbleUpon, and RSS feeds.
  • You should schedule many posts so that they may be shared on various social media networks.
  • Use the HootSuite dashboard to keep an eye on the activity of numerous social media accounts at the same time. You may, for instance, watch your Facebook activity, Google+ feed, and Twitter remarks all from the same dashboard.
  • With the aid of the server for media sharing, you may share photographs and links with one another.
  • You may publish content by utilizing an add-on for Firefox or Chrome, as well as an Android app, an iPhone app, or an iPad app.

Pros and cons of Hootsuite

Pros: Hootsuite is able to link with well-known social networks such as Facebook, Twitter, and LinkedIn, in addition to Instagram, Foursquare,, and other websites that are not as well known, such as Mixi.

The design of Hootsuite, which is arranged by tabs and makes it possible for users to separate interaction activity into social networks and streams, is another advantage of employing this social media management tool.

A directory or library that provides access to over one hundred applications, including apps for YouTube, Salesforce, Google Drive, and SoundCloud, is a feature exclusive to Hootsuite and is one of its distinguishing characteristics.

Cons: For instance, having so many social networks and profiles displayed in the UI might be confusing, especially at the Pro level, because there is so much activity happening within any one tab. This is especially true at the Pro level. My experience has been that the user interface may sometimes be somewhat bewildering. Something a little less packed is more to my liking.

One further thing that can be a turnoff for people who value simplicity is the extensive feature set that Hootsuite provides.

Although the Pro plan only costs $49.99 per month, the expense of adding more than one team member causes the price to climb. For example, adding a second team member causes the price to nearly double, reaching nearly $20 per month.


HootSuite has 4 plans: Professional ($49/month) for 1 user, 10 social accounts; Team ($179/month) for 3 users, 20 social accounts; Business ($739/month) for 5 users, 35 social accounts and Enterprise custom.


4. Later

Later is a tool that will assist you in posting appropriate photographs at appropriate moments. After entering your login and logging in to the app, you will have the opportunity to submit future posts, fine-tune your usage of hashtags, and choose a future publication time for the photo to be shown to your followers. You may schedule a couple of weeks' worth of material ahead of time and then disconnect while you're on vacation or working through a particularly hectic work week; your followers will still receive fresh content each day of the week.


Main features:

  • Auto publishing
  • Instagram best time to post
  • Visual Instagram Planner
  • Instagram Reels
  • Auto publishing
  • Hashtag suggestions
  • Instagram stories scheduling
  • Carousel auto-publishing

Pros and cons of Later

Pros: Later has a straightforward user interface and media library for use. The tool offers its customers competitive pricing strategies. The tool has a function called "best time to publish."

Cons: Later has an insufficient integration of eCommerce systems. You need to have company accounts on social media for scheduling your posts to social media. Later’s competitors offer more features. Tool’s free edition has the bare necessities.


Later has 3 plans: Starter ($18/month) for 1 social set, 1 user; Growth ($40/month) for 3 social sets, 3 users; Advanced ($80/month) for 6 social sets, 3 users.


5. Planly

Planly is a freemium social media scheduler for all social media accounts. It is the most powerful and user-friendly TikTok and Instagram that auto publishes posts without push notifications.

With the assistance of Planly, you will be able to plan and schedule automated posts on Instagram, TikTok, Twitter, Pinterest, Facebook, and LinkedIn.

The advantage of Planlyn is the ability to share a post on multiple social media channels immediately and on a schedule in a few seconds. In addition, through the AI ​​content assistant, you can prepare your social media post captions in the way you want by writing prompts suitable for your social media post, or save them and use them in your next scheduling processes.

On the TikTok platform, in addition to being able to schedule your TikTok videos, you can also schedule your TikTok duet and stitch videos.

Main features:

  • Instagram videos, carousel, reels schedule
  • Instagram pin post
  • Instagram, TikTok, and Twitter first comment
  • TikTok videos schedule
  • Tweets schedule
  • Store unlimited media files
  • API security integrations
  • AI Content Assistant

Pros and cons of Planly

Pros: Planly's main difference from other social media scheduling tools is that it doesn't send you any notifications when it's time to post. Planly is increasing its features. AI content assistant and other integrations: Unsplush, Dropbox, Google Drive.

Cons: There is no mobile version of Planly for now. If you consider this tool very new in the market, you can be sure that a mobile version will be available soon.


Utilizing Planly does not result in any additional financial obligations on your part. Planly will let you use it for free if you add one user and two social channels. This is due to the fact that the maximum number of social channels that may be added using this function is two. This choice is generally intended for those who prefer to individually arrange their posts across a variety of social media networks and is oriented toward those folks. Examining the table makes it feasible for you to get familiar with the various prices that have been paid.

planly social media scheduler

6. Keyhole

Keyhole is a popular social media analytics tool that doesn’t stop at helping you in scheduling posts. It goes beyond that! With Keyhole, you can optimize your profile, know the optimal post length, schedule your content at the best times to post, and garner maximum engagement. If you have multiple influencers onboard, the tool also helps you monitor their performance as well.

best social media automation tools

The tool also captures your brand mention so you engage with your followers in real time. Plus, you can monitor keywords or hashtags of your choice and perform competitive benchmarking.

The best of all features is its ability to automate reporting. This is just perfect for teams managing multiple brands or clients and having to present monthly reports for detailed insights.

Main features:

  • Scheduling
  • Best time to post
  • Optimal post length
  • Top posts
  • Identify trends
  • Most engaging media types
  • Social listening
  • Competitor analysis
  • Influencer management
  • Profile tracking
  • Custom reporting

Pros and cons of Keyhole

Pros: Keyhole is an all-in-one social media solution. It’s incredibly easy to use, so you need not waste time learning the basics. 
Cons: The tool comes with a free trial of just 7 days, giving you access to all of its features.


Keyhole has 4 plans: Social Listening & Campaign ($79/month); Profile Analytics  ($39/month); Influencer Tracking (Custom); Enterprise Suite(Custom).

best social media automation tools

Comparison Table for Tools

We have created this table to compare the tools for supported social networks.

FS Poster Buffer HootSuite Later Planly
Facebook ✔️ ✔️ ✔️ ✔️ ✔️
Instagram ✔️ ✔️ ✔️ ✔️ ✔️
LinkedIn ✔️ ✔️ ✔️ ✔️ ✔️
TikTok ✔️ ✔️ ✔️ ✔️ ✔️
Twitter ✔️ ✔️ ✔️ ✔️ ✔️
Pinterest ✔️ ✔️ ✔️ ✔️ ✔️
Google Business Profile ✔️ ✔️ ✔️ ✔️
Telegram ✔️ ❌*
Reddit ✔️ ✔️
Tumblr ✔️ ❌*
Medium ✔️ ❌* ✔️ ❌* ✔️ ❌*
Plurk ✔️ ❌*
Xing ✔️ ❌*
Blogger ✔️ ❌*
Discord ✔️ ❌*
YouTube ✔️ ✔️
Webhook ✔️

*HootSuite lets you share your posts to other social networks with 3rd party tools.

What are the benefits of using a social media auto-poster tool?

There are plenty of benefits that come with using a social media auto-poster tool. Perhaps the most obvious benefit is that it can save you time.

If you're manually posting to social media, it can take hours out of your day. But with a social media auto-poster tool, you can queue up your content and set it to post automatically. This frees up your time so that you can focus on other tasks.

Additionally, social media auto-poster tools often come with other features and benefits. For example, some tools allow you to post content from multiple accounts at the same time. Others offer analytics and reporting so that you can see how your content is performing.

Overall, using a social media auto-poster tool can help you save time, energy, and money.

How to make the most of tools for automating your social media?

Acquire a fundamental understanding of how to use the technologies that support social media automation. To help you started, here are a few pointers:

Publish your content when your audience is most active

Your reach will be maximized if you publish at the times of day when your audience is most engaged on the social media platform. Check out our blogs for finding the best times to post on networks and sectors for more information on the specifics of this topic.

Maintain a consistent backlog of posts

When marketers are forced to juggle several duties, it may be difficult for brands that do not have a social media staff to maintain a consistent posting schedule on social media platforms. Through the use of social media automation, you are able to publish your content calendar and then focus on other responsibilities. In addition, if you wish to publish posts outside of regular business hours or if you are on vacation, you may submit the posts in advance and plan the publication dates for days, weeks, or even months in the future.

Analyze social data

The data is analyzed in real-time by automated systems, which report essential metrics such as the levels of engagement, impressions, or reach. A few of the applications will also provide you with individualized reports that are delivered to your mailbox on your selected timetable.

Establish auto-replies to be sent to customers

Enhance your ability to provide excellent customer service by using automated software that reads incoming messages and provides appropriate responses, as well as chatbots that respond to any inquiries or comments customers may have.


All of the social media auto-posting tools we’ve listed have their own unique benefits and drawbacks. The best tool for you depends on your specific needs and what platforms you’re using. We hope this article has helped you better understand the different options and shown you how each tool can help make your social media marketing easier. Be sure to visit our website to read more blogs like this one, and if you have any questions about which tool is right for you, don’t hesitate to reach out to us. Thanks for reading!

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