Maximize Your Marketing: The Top 5 Social Media Management Tools For Startups
“Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.” — Carol Roth
Social media marketing is one of the most important tools for any startup. To begin with, it’s free to use and you just need to invest your time into the set-up of an account. However, once you get going, you may find that you need to up your game and take better control of your marketing on social media.
This is where social media tools come into play.
There are literally hundreds of tools for creating, posting, scheduling, replying, monitoring, and reporting available online. The key is to find the tool that has the right features for your needs and fits with the way you operate. Price is also an important element because budgets for startups are usually tight, and every cent spent must see a return.
Features to look for in social media management tools for startups
Not all social media tools are created equal.
It’s vital to get one that has all the features you need now, as well as the features you will probably want in the future. There’s no point in familiarizing yourself with a platform only to have to change because it can’t accommodate your growing requirements as you scale up.
Just some features you need to look out for include:
- Ease of use - Can you use the tool without having to spend hours learning how it works?
- Pricing - Is there a freemium model that grows with you?
- Integration - Does the tool integrate with the platforms you want to use?
- Functionality - Are the functions you need all available?
The best social media management tools for startups
Now that you know what to look for, let’s look at the best social media tools on the market today:
Automation is key to freeing up time and increasing productivity, and FS Poster lets you do exactly that. You can create social media and blog posts ahead of time and schedule them for automatic publishing at a later date. This means that you can create content in bulk, and then release it on a predetermined schedule.
Posting to more than 15 social media networks from your WordPress website ensures that you have excellent content coverage and that there’s no risk of forgetting to post or losing momentum. You’ll also have access to insights that tell you where you’re getting the most click and engagement, and what social media platforms are driving the most traffic to your website.
Creating eye-catching content is a massive part of social media marketing. You need to have the right visuals to go with your copy, otherwise people won’t take note of what you’re sharing, and they certainly won’t engage with it. Canva is a great app that gives you so much for free, and even more with a paid subscription.
You can design elegant images using their templates or vast library of stock images. You can also create videos, slide shows, and GIFs that are ideal for Facebook or Instagram stories. The entire process happens online on the Canva website. You can even share the content to your social profiles directly from the Canva website. Additionally, you can add other people to your team, allowing them to edit, download, and share the content created.
Bitly is a link shortening tool, which is great for a number of reasons. On platforms like Twitter, where the character count is limited, a Bitly link can give you that extra space you need to get your point across. On other platforms like Instagram, where you can’t put clickable links in your post captions, you can use a customized Bitly link that people will remember and be able to retype easily. In times when you have a long, unwieldy link with lots of random characters, a Bitly link will simply look neater and more reputable.
With a business profile subscription on Bitly, you can organize all of your links on your dashboard and analyze the clicks you’re getting for each one. You can also create completely customized links, replacing the Bit.ly at the beginning with whatever you choose. You don’t need to go for this option right away, but as your business grows, you may want to consider it.
Social media marketing is nothing without analytics and SocialInsider is a great tool for helping you see what is going on with your marketing strategy. It also provides industry benchmarks, which allow you to compare your content performance with others in the world. You can set it to compare your social profiles’ performance to that of your competitors, giving you greater insights into how you could improve your social presence.
With a paid subscription, you can pull real-time reports as well as long-term reports. It’s incredibly useful to be able to see both a snapshot of how you’re performing right now, and a long-term view of how you’ve been performing historically.
Finding content to post on social media can be a time-consuming process. However, solutions like Feedly make this a lot easier. It works by curating the content from all the sources you specify into one place. You can list your favorite blogs, industry news sites, and any other websites that share relevant content. From the Feedly dashboard, you can then read through the content and find articles to share with your followers.
The best function is that you can organize your curated content into different feeds. This way, you can easily find the latest news or funny memes, allowing you to find a range of content quickly for posting.
There really is a social media management tool for everything, and these five cover all the basics. From creating appealing content to scheduling it and monitoring trends, you can successfully execute every step of your marketing plan.
It’s never been easier to reach the right audience, in the right way, at the right time!