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65 Effective social media post ideas for small businesses

Natella Zadeh
Natella Zadeh Author
65 Effective social media post ideas for small businesses
Digital marketing tips Feb 16, 2022 Updated at: Apr 18, 2023

Are you a small business owner surfing for some social media post ideas? Congrats, you are in the right place.

With over 4.33 billion users worldwide, social media has evolved from an online communication platform to a money-spinning wheel. It is a powerful tool for growing businesses in many industries.

Social media plays an important role in building awareness, connecting with customers, reaching out to greater audiences, increasing website traffic, and lead generation. When it comes to small businesses, having a range of creative social media posts for businesses has a great impact on building brand awareness to upbringing sales. For tens of thousands of businesses, social media is the only marketing channel and the primary source for sales.

Social media is not about the number of followers but rather how the brands engage with their followers. In many aspects, small businesses have an advantage over big companies on social media marketing:

Why use social media marketing  as a small business  

Social media marketing provides enormous opportunities for established and small businesses to introduce their business to bigger audiences.

Know your customers 

You may or may not have much information about your customers. But social platforms give more precise data about your target group, their demographics, location, and active hours. Over time you get more insights about their interest groups, how they react to different types of posts, how they speak in comments and use that data to boost your social presence.

Free competition

We all heard about barriers put in front of small enterprises. Social media is the perfect market to compete with large businesses. Social platforms allow you to explore the market, connect with customers, and stay competitive. It is the place where creativity wins.

Spread your message

Sparing a huge budget for website optimization, finding third-party agents for promoting your brand is a time-consuming process. Your content is the cupid’s arrow here.

Your overall company goals should be transmitted into your content strategy. The more your message is aligned with your target audience the faster it will be delivered. The key here is to pick the right platform for your industry. Otherwise, your content will always be undervalued.

Blogger with loudspeaker influencing on audience in social media. flat illustration. Free Vector

Less expensive promotion

Although you may hire specialized agents to run your social channels or create designs, social media is a great way to build an affordable and successful online marketing strategy. Without spending any budget, you can reach out to your audience, and update them about new products, sales, etc.

With a certain budget, you can also target your potential customers within the interests of your brand. This is a faster way of bringing new followers, new leads, and boosting conversions.


There is more space for personalization in small businesses. A study found that 53% of customers prefer small businesses because of the personal service delivered there.

When we talk about personalization, it is not just about approaching customers at your physical locations. You can deliver a personalized customer experience on social media through detailed answers, instant replies, and responding to brand mentions. These are the things that big companies don’t usually pay attention to.

Now that you uncovered the advantages of having social media channels for your small business it is time to achieve them.

65 effective social media post ideas 

1. Infographics 

Infographics are a creative way to share written content on social media. They allow putting tons of information in a single presentable visual. It can be about step-by-step guidelines, statistics, reports. Infographics are more engaging and more likely to be shared by followers.

The role of infographics in content marketing is getting increased day-by-day. These types of social media post ideas for businesses can be curated for any of the social media platforms out there.

2. Create industry-related posts 

Have heard about the 80\20 Rule? It suggests that 80% of your social media posts should be informative and educational posts about your industry and the remaining 20% should be left for sales and promotional posts.

Series are a great way to stick followers to your social media account. It can be a “did you know?”, live videos, interviews with industry experts. These posts will not only broaden your feed but organically increase followers. Making such posts is really easy. Just choose any content creation app you like, pick a suitable template, customize it, and share the result.

Once users land on your account they will switch from one series to another to consume more of your content. Thankfully, the major social media platforms like Facebook, Instagram, Twitter, LinkedIn allow posting live videos where you can immediately communicate with followers and respond to their quests.

3. Create question posts

Are you planning to release a new product? Asking questions is the easiest way of learning insights into what your customers want to see from you. Polls are egood social media posts for business. You can look at polls as a quick version of traditional questionnaires you sent to customers.

The Instagram poll is an instant way of getting followers’ preferences. You can compare your products, their versions or get views about your upcoming products. For more development-oriented businesses, LinkedIn polls are more suitable. Here you can add up to four options and also let your followers engage in the comments.

Internet or electronic voting Free Vector

4. Create contests

Another creative way of increasing followers and keeping them engaged with your account is contests. The contest post ideas can be a hashtag challenge, brand filter, photo with your product, “best caption wins”, “best comments win” formats. Facebook contest ideas for small businesses can be giveaways, discounts, a day in office, anything that will grab the social media users' habits. Just be sure about the rules of content.

5. Repurpose blogs on social media

If you have a website your blog page is the main driver for website traffic. Sharing content across social networks can be the easiest and most-used part of content repurposing workflow. On platforms like Facebook, LinkedIn, Twitter you can link to your website blogs and increase organic SEO. Also, you can make mini takeaways from your articles and create separate posts for each. It can be a carousel post to grab attention or a single visual with statistics or findings from the blog.

It helps you to save time on creating individual tasks while keeping your feed fresh.

6. Share customer reviews and testimonials

Get inspired by your customers. People are more likely to purchase if the product is recommended by other people. As a small business owner, you may not have enough budget for the promotion of your products. Instead, you can repurpose feedback as testimonials and share them on social media.

Contact your customers to get detailed information about their experience with your products and feature them in your Instagram highlights, Facebook albums. Once you do this, pay extra attention to increasing Facebook page reviews.

7. Create behind-the-scenes posts

Aside from all these creative post ideas, there will be times you are asking what to post on social media for business? Because users are more included to enageg with personal profiles posts than page posts. But building connection with users make them interested in your brand and interact with your posts.

As curious beings natures, we are always interested in learning about details. So, why not embrace it on social media? Displaying how your product has been made, which processes the inputs have gone through are creative post ideas for Facebook, Instagram, and social networks as well. Action-oriented visuals immediately grabs attention and increase your reach. This is especially good for handicraft businesses to share on social media.

8. Celebrate an achievement

Moving to the fun part. Whether you are celebrating an anniversary, an award, or reaching a certain number, let your audience know about that. What happens to your organization, how you are moving your way are authentic social media content ideas for small business.

You can create periodicals about your hundredth, bicentennial, thousandth sales and let your audience know how they help you to get there. Your customers are part of your success. Be sure to include them in your celebration and thank them for supporting you.

Happy tiny business people dancing, having fun and drinking wine. corporate party, team building activity, corporate event idea concept. pinkish coral bluevector isolated illustration Free Vector

9. Articulate your company culture

Show inside of your company. Displaying your company culture helps the public know you better. It can be done a post about how your company approaches certain things, what is a typical workday in your office, fun Fridays, birthday posts, an employee of the month.

Businesses often are busy with sharing how they value their work forgetting to highlight the people who make that. Employees are the face of brands. Featuring employees on social media and giving gratitude for their work is humanizing your brand.

10. Add some humor

No matter how serious your business is there is always a place for humor. Right?

Plus to promote your work and integrating with industry trends, you can relate a few memes or GIFs to your posts to jazz up your feed.

It is no surprise that these social media content ideas for small business are more likely to get more attention and shares than regular posts. Humans innately look for positivity. These posts are a great way to show the charisma of your brand in style.

Here are other social media post ideas:

11. Interesting facts

12. Travel pictures

13. Product reviews

14. Recipes

15. Fashion tips

16. Health and fitness tips

17. Coupons and discounts

18. Parenting tips

19. Do-it-yourself projects

20. Funny videos

21. Events

22. Gift ideas

23. Travel

24. Local news

25. Cute animal videos/pictures

26. Inspiration

27. Job postings

28. Group events

29. Personal stories

30. Tips and advice


32. Photos

33. Videos

34. Links

35. Call to action

36. Tips

37. User-generated content (UGC)

38. Announcements

39. Freebies

40. Blog posts

41. Polls

42. Behind the scenes

43. How to

44. Product launch

45. Milestones

46. Interviews

47. Podcast episodes

48. Tutorials

49. Resource list

50. Q&A

51. Sale

52. Free shipping

53. New product

54. Live video

55. Ebook

56. Checklist

57. Workout routine

58. Online Course

59. Webinar

60. Statistic

61. Case Study

62. Survey

63. Giveaway

64. Quote

65. Study

Check out inforgraphic for all of them:

social media post ideas

Facebook and Instagram post ideas for small business

Are you looking for some ideas to help spice up your Facebook page? Keep reading to learn more!

Facebook and Instagram post ideas for small business

Share photos of your team in action

This could be a behind-the-scenes shot of your team working on a project or even just a photo of everyone in the office. Be sure to include captions with each photo to give your followers some context. You could also ask a question in the caption to encourage engagement.

Post about upcoming events or promotions that you're running

This is a great way to generate interest and excitement about your business. Be sure to include all of the relevant details in your post, such as date, time, location, and what will be happening at the event. You could also include a photo or graphic to make your post more visually appealing.

Give sneak peeks into new products or services that you'll be launching

This is a great way to build anticipation and excitement about what's to come. Share a photo or video of the new product, and include some details about what it is and how it can benefit your followers.

Be sure to let your followers know when the new product will be available.

Tell stories about your business

Your followers want to know more about your business and what makes it unique. Share a story about how your business started or an interesting anecdote about one of your team members.
You could even share a customer testimonial to show your business's impact.

Whatever you post, be sure to keep your audience in mind. What would they be interested in learning about? What would encourage them to engage with your page? Keep these things in mind as you brainstorm ideas for your next post.

Showcase customer testimonials or reviews

This is a great way to show your audience that others have had positive experiences with your business. Share a testimonial or review that you've received, including the customer's name and photo.

You could also post a photo of a happy customer holding up their purchase.

Share blog posts, infographics, or other content from your website

If you've recently published some great content on your website, share it on your Facebook page! Schedule Facebook posts to reach out to your audience at the right time.This is a great way to generate traffic back to your site. Include a short description of the article or infographic, and be sure to include a link so that your followers can read it for themselves.

Upload videos of yourself talking about your business

Videos are a great way to connect with your audience and build trust. Share a video of yourself talking about your business, or give a tour of your office or store. You could even do a Q&A video where you answer questions that your followers have submitted.

LinkedIn post ideas for small business

We will discuss a variety of topics that you can write about to help promote your small business. We will also provide tips on how to create compelling posts that will engage your followers and generate leads. Let's get started!

LinkedIn post ideas

Share news about your company

Did you just launch a new product or service? Are you hiring new employees? These are all great topics to share on LinkedIn! Be sure to include a call-to-action in your posts, such as a link to your website or an invitation to contact you for more information.

Showcase customer stories and reviews

One of the best ways to promote your business on LinkedIn is to showcase your happy customers. Share customer stories, testimonials, and reviews to show others what you're all about. Be sure to include photos or videos for added impact.

Engage in industry conversations

LinkedIn has more than 875 million members with over 58 million registered companies. So, LinkedIn is an excellent platform for engaging in industry conversations. Share your thoughts and insights on current trends, start a discussion with others in your field, and offer helpful tips and advice.

Write helpful blog posts related to your industry or niche

If you're not sure what to write about, consider creating helpful blog posts related to your industry or niche. Share your knowledge and expertise with others, and include a call to action in your post so that readers can learn more about your business.

Promote events and webinars you're hosting or participating in

If you're hosting or participating in any events or webinars, be sure to promote them on LinkedIn! Include all the relevant details in your posts, such as date, time, location, and registration information.

Share thought leadership articles and infographics

Are you an expert in your field? Share thought-leadership articles and infographics on LinkedIn to show others what you know. These types of posts are great for generating leads and building your credibility.

Post updates on your company's progress

Keep your followers updated on your company's progress, such as new milestones, awards, and achievements. These posts help create a positive association with your brand and show that you're an industry leader.

Twitter post ideas for business

Twitter can be a great tool for businesses when used correctly. However, many businesses don't know how to use it effectively and end up wasting time posting irrelevant information or spamming their followers. We will give you some tips on how to post interesting and informative content on Twitter that will help promote your business!

Twitter post ideas for business

Share blog posts or articles

A great way to get your business noticed on Twitter is to share relevant blog posts or articles. This will not only show your followers that you are knowledgeable about your industry, but it will also help to promote your business. Be sure to include a link back to your website or blog so that your followers can easily find you!

Post photos

Twitter is a very visual platform, so be sure to take advantage of that by posting photos. This could be anything from product photos to behind-the-scenes shots of your business. People love seeing photos on Twitter, so this is a great way to get your business noticed!

Include hashtags

Hashtags are a great way to get your tweets seen by more people. When you use relevant hashtags, your tweets will show up in the search results when people are looking for that topic. This is a great way to reach new potential customers or clients!

Share quotes that inspire you or relate to your business

Quotes are always popular on Twitter, so why not share some that inspire you or relate to your business? This is a great way to connect with your followers on a deeper level and it can also help promote your business. Be sure to include a link back to your website or blog so that people can learn more about you!

Offer discounts or coupon codes to your followers

Another great way to promote your business on Twitter is to offer discounts or coupon codes to your followers. This is a great way to get people interested in your product or service and it can also help you boost sales! Be sure to include a link back to your website or blog so that people can take advantage of the discount.

Ask for feedback from your followers

Asking for feedback from your followers is a great way to get some honest opinions about your business. This can help you improve your product or service and it will also show your followers that you care about their opinion. Be sure to include a link back to your website or blog so that people can leave their feedback!

Medium post ideas for small businesses

Are you looking for some interesting medium post ideas? If so, you've come to the right place! We will share a few ideas that will help get your creative juices flowing. Whether you are new to the medium or have been writing for a while, these tips will help you create content that engages your readers and drives conversions.

Introduce yourself and your blog

Hello, my name is _______ and my blog is called________. I started my blog in _____, and it has been a great way to connect with like-minded people and share my thoughts on various topics.

Share your story

One of the great things about Medium is that it provides a platform for people to share their stories. Whether you're sharing a personal story or an article that you've written, this is a great way to connect with your audience. If you're not sure what to write about, think about something that you're passionate about or something that has affected your life in a positive or negative way.

Give tips and advice

If you're an expert in a particular field, why not share your knowledge with others? People are always looking for tips and advice on various topics, so this is a great way to help them out while also promoting your blog. You can write about anything from social media marketing to personal finance tips.

Review a product or service

Have you recently tried a new product or service that you loved (or hated)? Why not write a review and share your thoughts with others? This is a great way to get people's attention, especially if you're reviewing something popular or controversial.

Write a listicle (e.g., "5 ways to ____")

People love listicles! They are easy to read and provide information in a concise format. If you're struggling to come up with ideas, try brainstorming a few different ways to do something or a list of resources on a particular topic.

Share a case study or success story related to your topic

If you have a success story or case study to share, this is a great way to engage your readers and show them what is possible. This can be especially helpful if you're in a business or entrepreneurial-related field.

Interview an expert on your topic

Do you know someone who is an expert on your topic? Why not interview them and share their insights with your readers? This is a great way to get new perspectives and ideas, and it can also help build your credibility.

Pinterest post ideas for small business

Are you looking for some interesting Pinterest post ideas? We will discuss a variety of different topics that you can post about on Pinterest.

Pinterest post ideas for small business

Create a board for your business and pin ideas that inspire you

For example, if you own a bakery, create a board with recipes, cake decorating tips, or party ideas. If you are a florist, make a board with flower arrangements, wedding bouquets, or centerpieces. You can also use Pinterest to show off your work. Create a board with photos of your products or services and include a link to your website.
If you are looking for ideas on what to post, take a look at some of the most popular categories on Pinterest:

  • Food and drink
  • Fashion
  • DIY and crafts
  • Home décor
  • Travel
  • Beauty
  • Health and fitness
  • Quotes
  • Humor

Pin images of your products and services

If you have a physical product, make sure to take quality photos and include a link to where people can buy it. If you offer a service, consider creating an infographic or using creative visuals to explain what you do. And don't forget to include your website URL!

Pin quotes that reflect your brand values

Your quotes can be inspirational, funny, or thought-provoking. What matters is that they reflect the values of your business. For example, if you are a wellness coach, you might want to pin quotes about health, happiness, and self-care.

Pin infographics with statistics about your industry

If you want to show off your industry knowledge, infographics are a great way to do it! Find or create an infographic with statistics or data that will be interesting to your target audience.

Include a call-to-action in every pin

Make sure that every pin includes a call-to-action, such as "click here to read more" or "visit our website." This will help you drive traffic back to your site.

Add new pins regularly

The more active you are on Pinterest, the more likely people are to follow you. So make sure to add new pins regularly! You can also join group boards and collaborate with other pinners in your industry.

Pin blog posts from your own blog and other industry blogs

If you have a blog, make sure to pin your latest posts. You can also search for other blogs in your industry and share their content. Just make sure to include a credit to the source.

Repin pins from other boards that are relevant to your business

When you repin something, it shows up on your followers' feeds. So make sure to repin content that is relevant to your business! You can also leave comments on pins that you like.

Reddit post ideas for small business

Here are some great Reddit post ideas for small businesses:

Share your tips for growing a small business – If you’ve been in the game for awhile and have some advice to offer, share your tips and tricks for growing a small business. Other business owners will appreciate it, and you never know who you might help.

What are some creative marketing ideas for small businesses? – Marketing can be tough, especially on a small budget. If you’ve got some great ideas, share them! You might just help another business owner out.

How do you manage a small business budget? – Money management is always important, but it can be especially tricky for small businesses. If you’ve got a system that works, share it!

What are some common mistakes small businesses make? – We all make mistakes, but sometimes it can be helpful to learn from others’. If you’ve made (and learned from) some common mistakes, share them so that other business owners can avoid them.

Offer advice for other small businesses – Do you have advice for other small businesses, whether it’s about marketing, money management, or something else? Share it!

Share a success story from your business – We all love a good success story. If you’ve got one to share from your small business, go for it! You never know who you might inspire.

When to post on social media? 

You need the right social media auto poster tools to accomplish all these creative social media posts for businesses and share them. Social media usage differs from social platforms on brands’ voice tone, active hours, content types, post ideas. For example, it's a whole different story when it comes to posting on Instagram and, say, Pinterest.

Social media calendar will work for planning your works ahead and engaging with your followers any time they are online. There are lots of WordPress social media plugins for social sharing that will schedule your posts to social media. FS Poster is a WordPress scheduler plugin designed for scaling the social media practices of businesses.

The Schedule module allows setting post times, day, publishing intervals. You can decide on post types for each social media account, and add some custom notes for them with this feature.

The Calendar view helps to see all posts along with their dates and timing, post intervals in a snapshot.

In the Dashboard panel, you can further view the graphical illustration of shared posts, and keep track of the performance of each social media channel.

How to Auto-Schedule WordPress Blog Posts to Publish Automatically

Ending notes

Here we give all the secrets of having a great social media post ideas for small businesses. You need to match your business with these creative post ideas for social media accounts and take your business to the next level. As a small business you may need a multi-vendor booking system like Booknetic. FS Poster and Booknetic are here to help you to grow your business.

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